Creekside Nursery Grows Revenue 538% YoY With A Multi-Channel Conversion Focused Strategy
Customer: Creekside Nursery
Industry: Home & Garden
Platform: Shopify, Klaviyo, Meta
Creekside Nursery is an 8.5-acre nursery in Dallas, North Carolina. Named a Destination Nursery by plant brand Proven Winners, and run by husband-and-wife duo Jerry and Jenny Simpson, the nursery is more than a picturesque spot. As of November 2023, it’s also a booming online store, where plant lovers from across the country can buy perennials, shrubs, and seasonal blooms direct from the growers.
The Opportunity
The Simpsons had a thriving gardening YouTube channel and had signed influencer contracts with other brands. They were rapidly closing in on 100K followers.
Their goal was to leverage their social presence to grow their own nursery. However, this posed a challenge: few of their followers lived in their small town or even passed through. Located in Dallas, North Carolina—a town often overlooked on the map—reaching their audience required a new approach.
Ecommerce emerged as a natural solution to connect their followers with their plants. However, their previous attempts had highlighted the overwhelming workload it could entail.
To succeed, they needed both a capable team and a robust tech stack to fully support their vision.
The Rocket Fueled Strategy — Building a Multi-Channel, Conversion-Focused E-commerce Ecosystem
To help Creekside Nursery scale their business and connect with a nationwide audience, we implemented a multi-channel strategy rooted in data and optimized for conversions. The plan included:
PAID ADS CAMPAIGNS
Leveraging precise audience targeting on Meta, we created campaigns that captured high-intent customers during both peak and off-season gardening periods. Our focus was on highlighting the nursery’s unique value—direct-from-grower plants and expertise.
WEBSITE OPTIMIZATION:
We restructured Creekside Nursery’s Shopify store with a conversion-focused approach. This included simplifying navigation, improving product categorization, and creating a visually compelling yet user-friendly design. Clear calls-to-action and trust-building elements were integrated to enhance the purchasing journey.
The Result: Record-Breaking Growth Across All Channels
The multi-channel strategy yielded transformative results for Creekside Nursery:
538% Revenue Growth YoY:
Creekside Nursery experienced exponential growth, achieving record sales across peak and lull
gardening seasons.
64% Revenue from Email & SMS:
Our Klaviyo-powered marketing funnels and campaign storytelling became a cornerstone of their success, driving significant customer engagement and conversions.
5x ROI on Meta Ads:
Paid campaigns delivered a strong return on investment, proving the effectiveness of targeted advertising in expanding market reach.
With a cohesive strategy that balanced connection with conversion, Creekside Nursery not only broke into new markets but also solidified its position as a leader in the online plant retail space.
GET THE AUDIT
This isn’t an AI form-fill or auto-generated checklist. It’s a real audit by a team of strategists who’ve helped scale DTC brands to $500K+ in Year 1, generate 49% of revenue through Klaviyo, and pull 2,000% ROAS from paid media.
We’ll break down what’s holding you back and turn that insight into a clear, actionable plan you can use to grow, whether you work with us or not.
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Why Brands Trust ECD
- 20+ Years of Digital Marketing Experience. You get a team of experts in ecommerce, performance, and retention from all around the globe.
- $3M in Sales Growth. 8.7X ROAS. 64% of Revenue from Email & SMS. These aren’t vanity metrics. They’re the standard for brands we partner with.
- Clear Next Steps. No vague insights. You’ll know what’s working, what’s broken, and where the biggest revenue lifts can be.
- Platform Expertise. Klaviyo Platinum, Meta, Google, PostPilot, Shopify. We know what performs, and we own them.
