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Lija Increases Revenue with a Full-Funnel Klaviyo Strategy

Customer: Lija
Industry: Apparel & Activewear
Platform: Shopify, Klaviyo

 

Lija Logo

Lija is a premium activewear brand known for its high-performance and stylish designs. While they had a strong brand presence, they lacked a structured lifecycle marketing strategy to nurture leads, retain customers, and drive repeat purchases. Their e-commerce store had untapped potential, but without an optimized Klaviyo setup, they were missing key opportunities for engagement and revenue growth.

A Full-Funnel Klaviyo Strategy to Drive Conversions and Maximize Revenue

To help Lija unlock its e-commerce potential, we implemented a comprehensive Klaviyo setup that focused on automation, list growth, and personalized customer journeys. Our approach included

Core Flow Strategy Implementation

We built and optimized eight essential Klaviyo flows to nurture and convert customers at every stage of their journey:
  1. WELCOME SERIES:
    Engaging new subscribers with brand storytelling and exclusive offers.
  2. BROWSE ABANDONMENT:
    Bringing back high-intent visitors who viewed products but didn’t add them to their cart.
  3. CART ABANDONMENT:
    Encouraging hesitant shoppers to complete their purchases with reminders and incentives.
  4. CHECKOUT ABANDONMENT:
    Capturing potential buyers at the final step of their purchase journey.
  5. RE-ORDER FLOW:
    Re-engaging past customers with timely replenishment reminders.
  6. POST-PURCHASE BOUNCEBACK:
    Encouraging repeat purchases through tailored post-purchase messaging.
  7. SMS-ONLY WELCOME SERIES:
    Designed specifically for SMS subscribers to enhance engagement.
  8. SHOPIFY CHECKOUT WELCOME SERIES:
    Capturing first-time buyers and nurturing them into repeat customers.

Lija CS

Strategic Pop-Up Campaigns for List Growth

We implemented a six-pop-up strategy designed to maximize both email and SMS opt-ins, ensuring seamless capture across different devices:

Pop Ups lija
  1. WELCOME OFFER POP-UP:
    Encouraging first-time visitors to subscribe in exchange for an exclusive offer.
  2. EXIT INTENT POP-UP:
    Capturing abandoning visitors with an enticing reason to stay.
  3. SMS-ONLY CAPTURE POP-UP:
    Designed specifically for SMS subscribers to enhance engagement.
  4. MOBILE-SPECIFIC AND DESKTOP-SPECIFIC VARIATIONS:
    Ensuring the experience was optimized for each device.

With an average form sign-up rate of 4%, these pop-ups significantly contributed to building Lija’s marketing list with engaged, high-intent subscribers.

The Results: A Revenue Engine Powered by Klaviyo

By implementing a full-funnel Klaviyo strategy tailored to Lija’s audience, we achieved outstanding results:

51% of Total Revenue Attributed to Klaviyo:

Email and SMS became the brand’s top-performing
revenue channels.

27% of Revenue Driven by Flows:

Automated sequences ensured customers received timely, relevant messaging that converted.

4% Average Form Sign-Up Rate:

Pop-ups played a crucial role in list-building, helping Lija grow their owned audience effectively.

With a seamless blend of automation, personalization, and acquisition strategies, ECD Digital Strategy helped Lija establish a high-performing lifecycle marketing ecosystem—turning engaged visitors into loyal customers and maximizing e-commerce growth.

GET THE AUDIT

This isn’t an AI form-fill or auto-generated checklist. It’s a real audit by a team of strategists who’ve helped scale DTC brands to $500K+ in Year 1, generate 49% of revenue through Klaviyo, and pull 2,000% ROAS from paid media.

We’ll break down what’s holding you back and turn that insight into a clear, actionable plan you can use to grow, whether you work with us or not.

 

Why Brands Trust ECD

  • 20+ Years of Digital Marketing Experience. You get a team of experts in ecommerce, performance, and retention from all around the globe.


  • $3M in Sales Growth. 8.7X ROAS. 64% of Revenue from Email & SMS. These aren’t vanity metrics. They’re the standard for brands we partner with.


  • Clear Next Steps. No vague insights. You’ll know what’s working, what’s broken, and where the biggest revenue lifts can be.


  • Platform Expertise. Klaviyo Platinum, Meta, Google, PostPilot, Shopify. We know what performs, and we own them.

 

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