Saratoga Olive Oil Co. Quadruples Online Sales With a New Shopify Site and Retention Strategy
Customer: Saratoga Olive Oil Co.
Industry: Food & Beverage
Platform: Shopify, Klaviyo, PostPilot, Meta
Saratoga Olive Oil Co. is a family-owned brand known for its premium olive oils, balsamic vinegars, and tasting-first approach. With three thriving brick-and-mortar stores across the Northeast, they’ve built a loyal customer base, but their online experience didn’t match the in-store magic.
They partnered with ECD to bring the same gourmet experience to digital and grow beyond their regional footprint.
Elevating the Brand Online—Without Losing the In-Store Experience
Saratoga Olive Oil Co. had a cult following in the Northeast and three thriving retail locations. Their product quality was unmatched, and they had high brand affinity among in-store customers. But online? They were just getting started.
The challenge: grow e-commerce without losing what made them special—elevated product, white-glove experience, and loyal customer relationships.
Their team needed more than a website refresh.They needed an end-to-end digital strategy that could translate the in-store magic into a scalable online presence—one that could convert first-time browsers into lifelong customers.
How a Gourmet Brand Scaled Tastefully
A 4-Course Experience That Converts
To grow revenue and retention, ECD rolled out a multi-layered strategy designed to increase visibility, improve the shopping experience, and maximize lifetime value.
BRAND REFRESH
We delivered a full visual overhaul—new logo, updated color palette, and refined messaging—to align the brand with premium food shoppers and set the tone for digital growth.
WEBSITE REDESIGN & SHOPIFY OPTIMIZATION
We rebuilt Saratoga’s site to feel as rich as their product. From upscale branding and color palette to mobile-first UX and navigation, every page was restructured for speed, clarity, and conversion.
EMAIL MARKETING & AUTOMATION
Using Klaviyo, we designed high-performing automated flows and email campaigns that consistently generate over 50% of total online revenue, with open rates reaching 40–50%, well above the industry average.
SMS & DIRECT MAIL INTEGRATION
ECD helped triple their SMS list, sending timely offers and high-AOV campaigns. PostPilot was also added as a retention layer to re-engage high-value buyers with print touchpoints.
With a digital experience now as elevated as their product, Saratoga Olive Oil Co. has gone from local favorite to online standout, turning loyal in-store shoppers into repeat digital buyers and expanding their reach far beyond the Northeast.
The Results:
Gourmet Growth Across the Funnel
Saratoga Olive Oil Co. didn’t just modernize their marketing—they scaled their digital presence into a revenue engine:
4x Growth in Online Sales:
ECD’s Shopify revamp and marketing system helped multiply e-commerce revenue within the first year.
$200K+ in Email Revenue:
Email campaigns and automated flows became a top-performing channel.
50%+ Open Rates:
Their emails consistently outperform benchmarks, thanks to sharp segmentation and strong brand affinity.
GET THE AUDIT
This isn’t an AI form-fill or auto-generated checklist. It’s a real audit by a team of strategists who’ve helped scale DTC brands to $500K+ in Year 1, generate 49% of revenue through Klaviyo, and pull 2,000% ROAS from paid media.
We’ll break down what’s holding you back and turn that insight into a clear, actionable plan you can use to grow, whether you work with us or not.
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Why Brands Trust ECD
- 20+ Years of Digital Marketing Experience. You get a team of experts in ecommerce, performance, and retention from all around the globe.
- $3M in Sales Growth. 8.7X ROAS. 64% of Revenue from Email & SMS. These aren’t vanity metrics. They’re the standard for brands we partner with.
- Clear Next Steps. No vague insights. You’ll know what’s working, what’s broken, and where the biggest revenue lifts can be.
- Platform Expertise. Klaviyo Platinum, Meta, Google, PostPilot, Shopify. We know what performs, and we own them.
