Let Your Home and Garden Brand Grow
Plants need water, light, and rich soil to grow. Your brand needs high-intent traffic, repeat revenue, and a store built to sell. As the #1 Home & Garden E-commerce Marketing Agency in the USA, ECD Digital Strategy supplies every nutrient.
Get Your Audit Today
Your home ecommerce shoppers aren’t just buying tools and terracotta. They’re picturing fresh blooms and weekend projects done right. We speak that language. From list‑building pop‑ups that hit 7 % sign‑up rates to Klaviyo flows that turn one‑time buyers into year‑round loyalists, we build garden ecommerce systems that move customers from dream to checkout (and back again).
Our Services
Email Marketing
Turn one‑time planters into perennial buyers. Lifecycle flows, seasonal promos, and zone‑based tips keep your home and garden e‑commerce list buying and bragging year‑round.
SMS Marketing
Spring‑bulb restock alerts, last‑chance frost‑date reminders, and flash‑sale pings on planters, each text timed to spark green‑thumb clicks and turn casual browsers into repeat buyers.
Web Design
Your site is the front yard. We make it inviting: mobile‑first layouts, lush product shots, and friction‑free paths to checkout so shoppers dig in fast.
Web Development
Pretty is pointless if it’s slow. We handle Shopify development and WordPress builds that load in a snap, integrate Klaviyo, Rebuy, PostPilot, and scale with every new SKU.
Paid Ads Management
Meta and TikTok carousel ads plus UGC videos engage garden lovers. We retarget cart abandoners and tweak bids continuously to keep performance growing.
Paid Search
Capture gardeners the moment they search for bulbs, planters, and tools. Google Shopping and Search campaigns tuned to seasonal keywords, plus full‑funnel mapping and ongoing bid & creative testing, keep your products front and center when intent peaks.
Case Studies:
The Proof is in the Results
From YouTube sensation to e‑commerce standout. Our retention‑focused email + SMS engine now drives 49 % of total revenue via Klaviyo flows, turning followers into high‑LTV customers.
See Case Study
Legacy grower goes DTC: full rebrand, new Shopify site, and automated lifecycle marketing. $500 K online in Year 1 and climbing.
See Case Study
538 % YoY revenue and 5× ROAS on Meta after a multi‑channel funnel built to scale beyond North Carolina.
See Case StudyWhat Our Clients Say
“There are plenty of companies you can hire to get your digital marketing needs met. But I’m not looking for my needs to be met, we are looking to understand what my needs are and then have them met. We are experts at growing caladiums, Zak and his team are experts in their craft. There isn’t another I would trust in getting our companies DM needs done.”
– Cid Fernandez, Genral Manager, Classic Caladiums Inc
“The team at ECD knows my goals and ROAS minimums…they have never been at or below those, and are consistently exceeding them while also implementing new innovative strategies.”
– Greg Niewold, Owner, Power Planter Inc
How We Do It
Home and garden shoppers aren’t just buying products. They’re picturing a calmer porch, a greener living room, a weekend well spent. We build marketing that sells that vision and makes checkout effortless.
PLANTS ARE LIFESTYLE, NOT SKUS
Houseplant and garden SKUs become mood‑board moments. Shopify pages, emails, and ads that let shoppers see their future space in bloom.
VISUAL CHANNEL DRIVE FIRST CLICK
Instagram Reels, Pinterest boards, and UGC shelfies act as modern garden centers, sending high‑intent traffic straight to your product pages.
EDUCATION LIFTS CART SIZE
Zone‑based planting calendars and light‑level quizzes turn nervous browsers into confident, higher‑AOV buyers.
REASSURANCE CONVERTS
Survivability guarantees, unboxing videos, and rich FAQ blocks answer “Will it live?” before doubt derails the sale.
RIGHT OFFER, RIGHT SEASON
Email & SMS campaigns align with grow‑zones, frost dates, and spring planting spikes, so every promo feels perfectly timed.
LIFETIME VALUE OVER ONE‑OFF SALES
Post‑purchase flows push refill packs, bulb bundles, and plant‑of‑the‑month clubs that grow AOV and repeat revenue.
PROVEN GROWTH PATHS
You’ll get proven growth paths—email sequences and ad campaigns we’ve cultivated on dozens of garden brands, then tailored to your plants, products, and seasons, plus our Greenlight Grow Zone Finder Shopify app for climate‑smart shipping.
Climate-Smart Shipping Home & Garden Brands
Shipping plants isn’t like shipping t-shirts. Timing matters, and climate decides.
Working with the top Home & Garden brands means we hear the same challenges over and over. So we built the tool they needed.
Greenlight is our free Grow Zone Finder app on Shopify, built by ECD for garden centers, nurseries, greenhouses, and online plant sellers.
It shows customers their USDA Grow Zone before they buy and helps your team time shipments.
The result: healthier plants, fewer delays, and a smoother customer experience.
Why Choose Us?
Other Agencies
ECD Digital Strategy
ROI Focus
Industry Expertise
Customized Solutions
Proven Results
Full-Service Offering
Transparent Communication
Dedicated Support
Ready to Flourish?
Get a free Home & Garden e‑commerce audit from the team behind 500 %+ revenue lifts. We’ll review your site, email, ads, and shipping logic, then hand you a step‑by‑step plan to add more customers, bigger carts, and repeat purchases, season after season.
GET THE AUDIT
This isn’t an AI form-fill or auto-generated checklist. It’s a real audit by a team of strategists who’ve helped scale DTC brands to $500K+ in Year 1, generate 49% of revenue through Klaviyo, and pull 2,000% ROAS from paid media.
We’ll break down what’s holding you back and turn that insight into a clear, actionable plan you can use to grow, whether you work with us or not.
Why Brands Trust ECD
- 20+ Years of Digital Marketing Experience. You get a team of experts in ecommerce, performance, and retention from all around the globe.
- $3M in Sales Growth. 8.7X ROAS. 64% of Revenue from Email & SMS. These aren’t vanity metrics. They’re the standard for brands we partner with.
- Clear Next Steps. No vague insights. You’ll know what’s working, what’s broken, and where the biggest revenue lifts can be.
- Platform Expertise. Klaviyo Platinum, Meta, Google, PostPilot, Shopify. We know what performs, and we own them.
