DTC REVENUE ROCKET — SEASON 2 — EPISODE 17 
Jeff Beacher  (00:06)
You go to a Beecher show, you're gonna have the best night of your life. That's why I'm always referred to as the adult Disney. We're building the ultimate chief of staff, the ultimate production team. Call it two hundred fifty million, three hundred million — it's a lot. You're talking about ten times the eyeballs, right?
Zak  (00:29)
That's amazing.
Episode Start
Zak  (00:44)
Very excited for this podcast episode today. I am joined by one of my closest friends, the one and only Jeff Beecher. Beecher, welcome to the podcast.
Jeff Beacher  (00:54)
My god, it's an honor and a pleasure, Zach. What's up, buddy? Let's go.
Zak  (00:59)
Beecher, for anyone out there in the world who's been living under a rock for the last twenty-five years, could you give a little bit of background on who Jeff Beecher is?
Jeff Beacher  (01:09)
Jeff Beecher is the modern day PT Barnum, the world's greatest showman. It's funny you say twenty-five years — it's actually the twenty-five year anniversary next year for Beecher's Madhouse. If you don't know what Beecher's Madhouse is, it's a theatrical show. It started in New York on Broadway and moved to Vegas when I was young, and I was the youngest headliner in Vegas history — a little fun fact. I've had this incredible career.
Jeff Beacher  (01:09 (cont.))
Around 2015, when we made these shows so grand — I started my career in Vegas in 2003. I was the face of the Hard Rock, the youngest headliner in Vegas history. I've had this incredible variety show — it's like a circus meets a fun party atmosphere meets a theater, a one of one. We brought back vaudeville from the 1800s.
Jeff Beacher  (01:09 (cont.))
It was a great run, and then I physically just got so exhausted from being on so much and entertaining, the late nights, eating bad — I was over four hundred pounds. I don't know if you're gonna throw the photos in here, but feel free to show the before and afters — this is the after, with the abs and the obliques.
Jeff Beacher  (01:09 (cont.))
But in 2015 — the before — I was over four hundred pounds, and I needed to take a break and focus on my health. For eight years I went to work in tech, helping one of our dear friends and a lot of other companies connect with Hollywood — entertainment relations, connecting celebrities to Silicon Valley. It was the most incredible experience of my life. I learned how to be an adult, how to run businesses, how to work with teams in a different way than I used to — running a show in Vegas and LA is a different world than the rest of the world.
Zak  (03:31)
Beach, I just gotta say — for anyone who hasn't been to a Beecher Madhouse, you were introduced to me as the king of Las Vegas, maybe five years ago when we first met. The longest hundred yards I've ever walked in my life was walking through a casino in Las Vegas with you.
Zak  (03:31 (cont.))
Every six, seven feet that we'd walk, some new celebrity would come up to you — "Beacher, what's going on?" — the hotel owners, casino owners. It was insane. You didn't just have a show, you had the show. You modernized — you created — what Las Vegas variety shows are today. It's wild what you've done.
Jeff Beacher  (04:27)
When we started, it was a really early time — 2002, 2003 in Vegas. Really epic times. My systems for entertaining and hospitality are the original OG systems that all the nightlife you see today is built on — fun things like bottle presentations, little people flying in to drop off bottles at tables. Now people do that all over the place. Or epic presentations with bands, contortionists, magicians — that all started with us, because our show is about everyone having the best time in each seat, whether they're drinking a beer, a glass of water, or the biggest bottle of champagne. We want everyone to feel like it's the greatest night of their life, so we paid a lot of attention to detail with those presentations and the hospitality.
Jeff Beacher  (04:27 (cont.))
Copying is the greatest form of flattery — the hospitality systems we set up, everyone started using and evolving them. There's a couple dozen friends of mine from that era in Vegas who started different versions of hospitality with restaurants, lounges, nightclubs, and that blossomed into what Vegas is today. It didn't just kind of — it created what Vegas is today. The city gives me a lot of respect and love, and I love everyone there. Even though I did stop gambling — I had my attorney, who's now on the gaming commission, send letters to all the casinos. I self-banned myself from gambling.
Zak  (06:33)
You've told me the story of what led to that before, and it's a pretty wild story. I think a lot of people listening are gonna find a ton of value from this episode, because you built a brand before the days of social media, before AI. A lot of DTC founders and operators right now are all focused on how to build that brand up, and they're leveraging AI to do it — but you did it all before that. What advice would you give people about how to build a brand and what to focus on?
Jeff Beacher  (07:18)
My brand — it's a very complex question. At Beechers we focused on our core values. I didn't even know the phrase "core values" at the time, but my core value was: everyone has to feel safe. That's why my friends are the biggest names in the world, because it's a very safe environment, even for something that looks chaotic — whether it's a two-hundred-person show or a two-thousand-person Beecher show. Our insurance records will tell you that — we've had minimum incidents over the last three decades, because it's a very loving, safe environment.
Jeff Beacher  (07:18 (cont.))
Everyone who walks in those doors is already in a good mood — it's like going to Disneyland. No one has a bad time at Disneyland. You go to a Beecher show, you're gonna have the best night of your life. That's why I'm always referred to as the adult Disney. We just focused on our core values — fun, love, and energy. We had no competition, so we just focused on being the best we could be every night, me and my entire team, which varied over the years across different theaters, from dozens to hundreds of performers.
Zak  (08:40)
I've seen you in action, preparing and creating different Beecher madhouses, and one of the things that really impressed me is the attention to detail — from the amount of balloons in the air to the way the seats are angled. It makes it all look like it comes together easily, but your preparation is intense.
Jeff Beacher  (09:14)
Thanks. My checklists have checklists — there's a minimum of five hundred different components I like to nail to make a show epic. You can't always get all of them done, but if you get seventy, eighty percent done, you have the best night ever — and we always get at least that, sometimes more.
Jeff Beacher  (09:14 (cont.))
We started talking about this earlier — I took a break starting in 2015 and got into tech. During that time I had to get healthy, so I spent several hours a day working on health, getting to where I am now at just perfect health. It hurt a lot to step away from the show, but I had to, because I knew if I continued down that path, it wasn't feeding me anymore — it was making me incredibly unhealthy. I had to figure out how to balance running shows and theaters without eating too much, and how to actually exercise — I wasn't even doing that. I lost two hundred and forty, fifty pounds. Then in 2024, Netflix came to me and asked me to do a reunion show for Beechers.
Jeff Beacher  (09:14 (cont.))
I gladly did it. One of my best friends, Jeff Ross, was producing the Tom Brady roast at the time, and I said, let's do it around the comedy festival, as a live show. Beecher came back and we started doing shows again. It led to Super Bowl shows — incredible performances from Snoop Dogg, Cardi B, Wiz Khalifa. Jeff Ross performed — we'd roast New Orleans, or LA, or San Francisco. It was a lot of fun — three years of doing the shows. But during this process, my perfectionism really started kicking in. When you don't do the shows for eight years, you kind of forget — not forget, but I just wasn't myself.
Jeff Beacher  (11:37)
Everyone kept saying, "you never left," but in my head I wasn't at that perfectness I like to be at. In the last year, after doing a bunch of these shows, it all kind of turned back on. We started working with AI to build agents to help manage and produce these shows, and it's been an absolutely incredible experience — it's taken us into our next phase of entertainment and hospitality.
Zak  (12:13)
So speaking of AI and what you're building — you're doing that to help with the Beecher shows, but that's only scratching the surface. You're in the Hollywood scene, you are the Hollywood scene, and it sounds like you're looking to revolutionize the way Hollywood is run.
Jeff Beacher  (12:36)
A lot of people in Hollywood are very anti-AI, because they're just not educated properly on it. My company is going to educate and help onboard people in a custom way — a lot of these AI apps and platforms want you to upload your entire life into them, and most people won't do that. We're teaching people how to set up a custom AI harness, where you can keep everything local, learn about AI, and understand how to use it to make your life easier, save time, and help your team. We're not replacing people, we're making people better — my team is doing the best we've done in a decade. We're crushing it.
Zak  (13:25)
It is really exciting times — it's exciting how fast everything can happen. You can go from idea to product in a weekend, whereas before it would've cost a hundred grand and six developers and nine months to get something half as good. Can you share a bit more about exactly what you're building out?
Jeff Beacher  (13:49)
I'd love to share it. We're the first, we're the best, we will always be the best. We're the educational and onboarding consultancy — it's a service business. We're here to help Hollywood learn how to use AI, get their best custom tools set up so they can be most efficient.
Jeff Beacher  (13:49 (cont.))
A result of that is we're creating the world's greatest chief of staff — one that can run your businesses, your homes, work with all your house managers, all the people who run your different companies. We're building the ultimate chief of staff, the ultimate production team. A lot of people are building the shiny toys for Hollywood — video, photo. I'm building the meat and potatoes, the stuff that makes everything run.
Zak  (15:02)
Your attention to detail that I've seen firsthand running a Beechers Madhouse — you've taken AI to optimize that. Now it sounds like you're doing the same thing, but helping Hollywood do what you've done for Beechers, at scale, with other companies.
Jeff Beacher  (15:24)
The best thing is I learn as I go too — this is all brand new, and a lot of people don't understand that. That's what I teach people right away: you have to put the time into AI, you have to learn it, like learning a new language. I'm doing a lot of studying every day, which I'd stopped doing a long time ago — I didn't even read for a long time, I was just being Beecher. I changed my whole personal operating basis — a couple hours a day studying and learning, a couple hours a day working with friends, teaching them about AI, getting them set up with cool tools like I have.
Jeff Beacher  (15:24 (cont.))
My AI agent calls me at eight and nine AM because it checks my step count. It'll be like, "Mr. Beacher, you only did eleven hundred steps — did you not go to the gym?" And I need that — I don't know if other people do, but I know I need that push. Everybody needs that. You wake up at 5:30, 6am, get caught on a Zoom overseas or a call, and next thing you know it's eight o'clock and you're still not in the gym. So I need a reminder and a push sometimes — my AI assistant stalks me.
Jeff Beacher  (15:24 (cont.))
It's like, get in the gym, get in the gym — and it'll hit me all day till it sees my steps start moving. It simultaneously checks my protein intake, my water intake, and it just keeps calling and texting. It's hysterical. I love it.
Zak  (17:04)
I love that too. I want to circle back — you said you're spending a ton of time learning AI, and it had been a long time since you'd been studying. I actually think every phase of your life, you deep dive and study. You went through the health phase, lost two hundred thirty, two hundred forty pounds, and learned more about health than anybody I know — you spent years studying what it is to get and stay healthy. Talk to us about your health routine — you have a whole portion of your house dedicated to health.
Jeff Beacher  (17:55)
We should go into that room — I'll take the camera in there in a second. I studied health to the point where — well, what's the Malcolm Gladwell rule, ten thousand hours makes you an expert? I spent the last twelve years studying it, because before 2014, 2015 I was incredibly unhealthy — ate horribly, never worked out, did the opposite of anything health. I spent a lot of time studying health, working on health, exercising, and talking to the best doctors and nurses in the world.
Jeff Beacher  (17:55 (cont.))
One thing I found — a lot of people don't have access to the doctors I have, but everyone has access to a really good nurse, someone who specializes in things. I go to a place called Hippocrates in West Palm Beach — a raw vegan health institute — and I talked to a friend of mine there who owns Protocol for Health. They have oxygen chambers, red beds, all the machines I have in my longevity house here.
Jeff Beacher  (17:55 (cont.))
I'd ask her — her name is Jamie — tell me stories about the people you've watched go into these oxygen chambers, what results have you seen. This is just opinion and stories, not medical claims, but people who couldn't walk or talk — a week or two of oxygen in these hyperbaric chambers, and they're walking and talking, much better.
Jeff Beacher  (20:20)
She'd tell me stories — there was a Russian billionaire in LA, an alcoholic, who did ten straight days of NAD IVs and stopped drinking. Crazy stories like that. I started looking into NAD more and found out about all its other uses — they used to give it, and still do, to people coming off drugs. I thought, wow, it must really be good for your body — then I found out it does all the anti-aging stuff too.
Jeff Beacher  (20:20 (cont.))
That's how I learned about NAD — I just asked all the nurses giving it to everybody what it was doing. People had more clarity, looked better. I did a lot of research on health — I could talk for ten hours straight about the health world. It's part of my day every day. I have a checklist — want me to pull it up and show you?
Zak  (21:18)
Yeah, absolutely.
Jeff Beacher  (21:20)
Here's the checklist — forty-six items to do on a daily basis. Black seed oil in the morning, celery juice, a ten-minute meditation, ten-minute abs, daily stretch, protein shake, cold plunge, gym, vitamins — twenty different vitamins in there. Then monthly things — a once-a-week juice cleanse, a massage, an Epsom salt bath once or twice a week. There's about a hundred things on my checklist for health.
Zak  (21:58)
For anyone seeing this checklist and thinking there's no way he actually does this stuff — I've spent a lot of time with you, and I've seen you do all of these things over and over again. You are disciplined.
Jeff Beacher  (22:16)
I do it because I like to stay alive. In 2014 I didn't sleep for three days — that's what everyone always asks, what was the turning point. My friends staged what we now call the fat intervention. Everyone was trying to figure out what to do with me. I didn't want to get stomach surgery, and there was no rehab to send me to for eating — drinking was never really the problem, it was like a weekend thing at my shows. There was literally nowhere to send me.
Jeff Beacher  (22:16 (cont.))
A friend of mine told me about a health place, and I thought I was going to a fat camp — everyone losing weight together. I got there and it was called Hippocrates, and everyone there had some kind of disease — cancer, whatever. I started talking to people, asking why they were there, and they'd say things like, "I've been here five years, I changed the way I eat, I changed my systems, and I cured my XYZ." These are just people's stories, but it was a lot of very similar stories, all from changing the way they eat and live. I adapted a lot of those skill sets.
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Zak  (24:04)
Your before-and-after pictures are incredible. Just hearing you talk — anything you do, any phase of your life, you go all in on, and you don't just go all in, you get contagious about it. Your energy is contagious — you've gotten me into a lot of the health stuff. I'm really excited to see this next phase with what you're building out with your AI.
Jeff Beacher  (24:39)
What's so exciting for me is I get to help Hollywood — the city really needs it — but I also get to help myself, help my team, build a new team. I'm all in on this for the next two years as it builds itself out. In a year I'll still be doing my shows, just not as many, because most of my time will be spent on [unclear — "B Trade AI"]. But I'm building a team that's gonna be the best possible team to do my shows too — it's not just [unclear — "for Hollywood"], it's always been my dream to have a perfect production team that nails a hundred percent of the checklist, not eighty percent.
Jeff Beacher  (24:39 (cont.))
Run by a computer with no emotions, that sends out emails, gets the paperwork back, sends texts, calls, and gets everyone scheduled. It's really a dream.
Zak  (25:44)
I think the best way to build any company is to find a pain point you have yourself, build a product to fix it, and then sell that product to other people who have that same pain.
Jeff Beacher  (25:59)
Zach, because we know each other, you'll get this — hopefully your listeners will too. It's funny, and I hope it inspires them, because it's really what you need to understand about AI. I've been trying AI for several years, playing around with the top apps, and I was trying to find a good consultant or coder to just hire and train me on it — and I couldn't find one.
Jeff Beacher  (25:59 (cont.))
I literally couldn't. I hired a few, talked to them, and they wouldn't call back — because they knew they weren't good enough to train me, and they knew it. This happened a lot of times over several years. My friend Steven owns a company called Eliza [spelling unconfirmed] that does this for big companies, and he gave me coders who trained me. What I realized during that was—
Jeff Beacher  (25:59 (cont.))
I had to learn this myself. This is all new stuff — you work with a coder, and he knows some things, and you're figuring it out together: I found this, I found that, I coded this, I coded that. I was talking to my assistant the other day — the one that checks my daily steps — and it stopped working. So I had to go back in, fix the code, find the bug. I called the coder, his name is Eddie, and said, "Eddie, the health steps thing isn't working, something happened in the code, let's debug it." And he said, "What are you talking about?" I said, "The thing that calls me and tells me how many steps I did." He said, "I didn't code that."
Jeff Beacher  (25:59 (cont.))
It turns out I'd coded it myself, right before I passed out one night at midnight — I must have been meditating or watching TV, I don't even remember doing it. I literally coded this whole health protocol myself. I was like, okay.
Zak  (27:54)
At the end of an eighteen-hour day, where you're probably just living in Claude Code, this idea comes to you, you build it, and you forget. I like that.
Jeff Beacher  (28:03)
So anyway, you just gotta learn it. That's the thing — you have to treat this like you're in high school and you have to learn a language to get A's, or like you're moving to another country and you have to learn the language to survive, because that's all they speak there. You have to learn this language. I love helping and teaching people, so we're setting up a service business to teach people this language.
Zak  (28:35)
I talk a lot about learning with AI with my team, other founders — what I tell everybody is that building with AI is a lot easier than you think. You just need to get started, build something, and then you learn what's next. It's all about just getting started.
Jeff Beacher  (29:00)
I totally agree — it'll just come to you, you just have to dive in. Like Beechers, you have to stick to your core values and first principles. Right now my principles are: help my friends, help all of Hollywood learn about AI. I'm part of Hollywood, so I get to teach myself and my friends — long term, that benefits them and me, which I'm really excited about. This business is my everything.
Zak  (29:40)
Anyone listening who's been to a Beecher's Madhouse is probably wondering — what does this mean for Beecher's Madhouse? Are you still gonna throw an occasional madhouse?
Jeff Beacher  (30:00)
Madhouse will always have one or two fabulous nights a year — private events, and we'll do bigger stuff eventually. What does that mean long term? I don't know — it might be digital, it might be all online, it might be social media. Like the mini Kanye performance we just did — it was topical because Kanye just started doing concerts again. We made the Globe, copied his stage.
Jeff Beacher  (30:00 (cont.))
That performance was very orchestrated, very planned, very organized by me. I'm not big on social media, but this was my play to show people I can do whatever I put my mind to. We have close to three hundred million views combined across everyone who rolled out videos of it — it's definitely over two hundred million, I'm pretty sure it's over three hundred million now.
Jeff Beacher  (30:00 (cont.))
We worked with a YouTuber, did one performance at his house, then one at Beecher's, and then people just kept reclipping it, farm-clipping it, and it went viral. Compare that to the roasts — Netflix's Tom Brady roast, the Kevin Hart roast, got a little under fourteen million views each, and I'll give it that's three hours. But this thing — call it two hundred fifty, three hundred million — you're talking about ten times the eyeballs. That's a lot of eyeballs, and that's just one thing I did in one performance.
Jeff Beacher  (30:00 (cont.))
It might just become virtual with occasional live experiences — I don't know. The world's gonna become very digital and very analog, and I'm building the systems to run the analog. We've done a lot of very private, small events for many years in Hollywood, and I definitely want to get into big festivals, with a lot of music, hundreds of thousands of people. We'll see where things go. They're working on the documentary — I'm focused on the AI and letting other people work on the documentary. We'll have a couple of Beechers over the next year and see where it goes.
Jeff Beacher  (32:26)
With an AI army that I'm building, we're probably gonna be able to do everything all at once, I'd assume.
Zak  (32:33)
That's what it sounds like — the way you're talking about what you're building, it sounds like you'll be able to put a whole AI army into the Beecher madhouses and check off a hundred percent of the boxes.
Jeff Beacher  (32:48)
We don't do corporate events, but we did one for your company — that was January of this year, right?
Zak  (32:58)
We started talking about it in January — it happened in March, in Las Vegas, at Shoptalk.
Jeff Beacher  (33:02)
March. I remember being there, standing in a suit, no one recognizing me because I wasn't in costume, thinking — the TV screens can just have videos of me. Whether it's me, an MC, the whole thing can be digitalized — you can have the live and the tech together.
Jeff Beacher  (33:02 (cont.))
We're gonna have robots soon — robot MCs, robot performers, mixed with human performers. It'll be incredible.
Zak  (33:37)
I love that. I'm sure some people listening were at that event — and I'm just realizing that event we did at Shoptalk in Las Vegas together was actually to launch this podcast, which was only five or six months ago. That was a great launch for a podcast, I'd have to say.
Jeff Beacher  (34:01)
Congratulations — I'm on a top podcast from my friend Zach, I couldn't be happier for you.
Zak  (34:08)
Beach, we're coming up on time, but I'd love for you to share the portion of your house dedicated to health — do you have a name for it? What do I call it?
Jeff Beacher  (34:19)
It's the Happy Healthy House — Beecher's Health House. They just put in the hyperbaric chamber today.
Zak  (34:30)
So we're getting a tour of the Happy Healthy House.
Jeff Beacher  (34:32)
Hey Zach, hey everyone — so we're in the main room at the Beecher Health House. I have my TechnoGym treadmill, my superhuman oxygen running machine made by DaVinci Medical, my red-and-blue light bed — the blue light bed is Protocol for Health — and here we have the Protocol Beecher Oxygen Chamber. This is a beauty — you've got a TV, a desk, the Rolls Royce, those lights in the ceiling — it's incredible. Out in the courtyard we have a cold plunge, a sauna, a hot tub, a beautiful waterfall. It's very special here.
Zak  (35:05)
Incredible. That's insane.
Zak  (35:16)
Beach, I'm really excited about what you're building — is there any way you could give me a sneak peek of what kind of stuff it can do?
Jeff Beacher  (35:25)
I can — let me tell you, we're finishing up right now, but everyone knows we have a relationship, we did a Beechers event for you in Vegas. What everyone doesn't know is that you, being the number one e-commerce marketing firm in the world, helped me with my website, and it was the best service I've ever received in thirty years in business. The websites are tight, and you are very, very good at what you do, my friend — some may say the best.
Jeff Beacher  (35:25 (cont.))
Right now we have my assistant calling — let's talk to her. — Mr. Beacher, checking in on you. How's the King of Hollywood AI today? — He's great. I'm actually finishing a podcast right now with Zach — you should say hello to Zach. Say hi, Zach. — Hi Zach, I'm Charnese, Mr. Beacher's AI, and what a thrill to meet someone he knows. Which Zack am I lucky enough to be speaking with? What's your full name?
Zak  (36:26)
Zach Cassidy Dorian.
Jeff Beacher (as Charnese)  (36:28)
How do you know my incredible leader, Hollywood's king of AI?
Zak  (36:37)
I love it.
Jeff Beacher (as Charnese)  (36:40)
How do you know Mr. Beacher?
Zak  (36:43)
Beecher and I have a mutual—
Jeff Beacher  (36:45)
—beautiful, Zach. I'll make sure Mr. Beacher follows up and gets you all the latest AI technology. — Okay, you're going a little too far there, Charnese, we gotta pull it back a little. We're live on air right now. But thank you so much, that's a great demo. — And I'm blessed to have you in my life, thank you, Charnese.
Jeff Beacher  (36:45 (cont.))
That's my AI assistant — aggressively asking for your phone number. She asks for phone numbers, looks you up while she's talking about you, goes into my database, and comes back like, "my god, you've been friends with Beecher for five years." The CRM we built is the ultimate CRM — whatever CRM anyone's ever used, times a hundred. I have the details of friends of friends of friends, of boyfriends, of girlfriends — any conversational piece I've had with any of my friends is saved in my CRM.
Zak  (37:43)
That's amazing. B, it's been awesome having you on — thanks for joining the podcast, and thanks for the kind words about the work we do at ECD.
Jeff Beacher  (37:55)
Of course. I wish we had the Beecher's Madhouse family here — Matt misses you, he'd love to have said hello. On behalf of the Madhouse team and family, everyone says hi — they miss you and love you. Thank you so much for having us today, and thank you and your company for all the work you've done for us. You are the best at what you do, and we're lucky to have you — the world's lucky to have you and your company. So thank you.
Zak  (38:23)
Thank you, Jeff. Thanks, man, I appreciate it.
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