Email marketing is one of the strongest tools for customer engagement and conversion-driving. However, the fine details of an email campaign usually make all the difference between success and failure.
How is your message received? From bigger design choices to the placement of a call to action, everything matters. What works well—and where is their opportunity for growth? Let’s review five Really Good Email designs with expert insights from ECD’s Nathalia.
EMAIL #1
Essentials for Barrier Care email with BLUME
The Good
The email as a whole is seamless and easy to follow. The call-to-action button has a 3D effect, making it stand out and feel interactive. It gives the impression of being highlighted, which effectively draws attention.
The Not So Good
The product images feel disconnected from the rest of the email. I recommend placing them on a cleaner, uniform background to make them feel more integrated with the email design, less distracting, and more cohesive.
EMAIL #2
1st Welcome series email with Art of Tea
The Good
The first fold of the email serves as a good introduction to the feel of the brand and really leaves a great first impression, and the way the information unfolds really brings the reader on a great brand journey, establishing a sense of trust and familiarity. As a whole, the email feels cohesive, down to the product pictures.
The Not So Good
To keep with the clean feeling of the brand, I’d trim down the information to make it easier to digest and remember. I’d use more color in the product section to help each item stand out and draw more attention to the CTAs.
EMAIL #3
Free 7-Day Seo Service Trial email by Semrush
The Good
The colors in this email are vibrant and help accentuate the entire block of information on white, making it visually engaging. The design naturally leads the viewer’s eye to the last section of the email, which seems to be the focal point of the entire layout.
The Not So Good
The first part of the email, especially with the header image, doesn’t quite seem to flow into the rest. I’d recommend separating the content into 3 or 4 smaller sections or integrating the picture in the design by using stacking, masking or collaging techniques.
EMAIL #4
New Jogging Shorts email by Outdoor Voices
The Good
All the images are clean and visually connected, creating a cohesive and appealing aesthetic.
The Not So Good
I’d love a CTA in the first fold! Adding a CTA to the image, nestled right under the headline, would make the email even more effective by encouraging immediate action. Now, what would take that design to the next level is if the CTA also was a bright contrasting color to really draw the eye’s attention.
EMAIL #5
Redesign Announcement email with Beats by Dre
The Good
The overall design of this email is fantastic. It’s visually appealing and well-structured.
The Not So Good
The CTA is a bit small, in my opinion. I believe it could be easily missed. I would make it wider.
Takeaways
The foundation of an effective email campaign is captivating visuals and strategic CTAs that resonate with your audience, but taking extra time to fine-tune these elements makes all the difference for engagement and better results—because the attention is in the details.
“The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning bug and the lightning.” – Mark Twain.
Want more expert insights like this? Read our future blog posts and consult with the experts themselves. All aboard the revenue rocket.