Saratoga Shopify design
ECD provides full service marketing

Saratoga Olive Oil Co.

Saratoga Olive Oil is a family-owned, premium specialty store that offers a wide range of high-quality olive oils, balsamic vinegars, and gourmet products. The company is renowned for its diverse selection of olive oils and balsamic vinegars sourced from various regions around the world, ensuring a wide range of flavors and profiles to suit every palate. Their commitment to quality, educational approach, and emphasis on tasting experiences make them an excellent choice for anyone looking to elevate their culinary creations.

The challenge

Although the brand has an established reputation in the northeastern United States, where they have three highly-popular brick-and-mortar stores, they wanted to raise brand awareness online and grow their ecommerce business exponentially.

The solution

ECD created a master plan including a Shopify website overhaul and extensive email and SMS campaigns to drive consumers to the site. Within the first year of working with us, ECD was able to quadruple their online sales.

Saratoga Branding
Strategic branding creates the foundation for success

Upscale branding sets a gourmet tone

ECD has worked with Saratoga Olive Oil Co. to keep their branding fresh and appealing to their target audience of discerning foodies. An upscale look and feel, combined with a subtle and delicious color palette, strikes the perfect tone to appeal to consumers.

Saratoga Shopify design
Shopify site design and development

A rich design welcomes customers

A site redesign and optimization created an online shopping experience worthy of an upscale audience. Rich imagery, subtle colors, clear navigation, and ease of use on both desktop and mobile make the site highly shoppable.

Saratoga Olive Oil Co. email campaigns

Email marketing drives customers to your site

Email campaigns and automations keep customers hungry for more

ECD designs and implements very effective email campaigns and automated flows using cutting-edge trends and techniques for excellent return on investment. Email marketing consistently generates 50-70% of online revenue. In 2023, we’ve seen 7% growth compared to the same time last year. Even better, their emails consistently have an astounding 40-50% open rate, putting SOOC in the 80-90th percentile when compared to other food and beverage companies.

 

 

Saratoga Olive Oil Co. SMS Campaigns

SMS marketing gives you the industry's top open rates

SMS marketing is the perfect appetizer

ECD employs SMS marketing campaigns promoting special offers, discounts, and exclusive deals to drive sales for Saratoga Olive Oil Co. Segmenting their SMS list based on demographics, location, or purchase history, allows us to send highly-targeted messages to specific groups of customers.

 

ECD Digital + Strategy

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Our top priority is to make our clients more profitable. Period.

 

Ready to talk to a digital marketing expert?

Call us at 808.258.1685