Power Planter
Power Planter® is a third generation, family-owned auger manufacturer that started three decades ago in rural Illinois and is still located there today. The centennial farm where the company began making augers is a sixth generation family-run farm. Company founder, Wayne Niewold, invented the first garden-friendly earth auger more than 20 years ago. Today, Power Planter manufactures and sells more than ten different sizes and models, along with drills to use with their augers and other gardening necessities.
The challenge
Power Planter selected ECD to take their brand and their online business to the next level. Hiring ECD has allowed them to tap into the expertise of our team members who specialize in digital marketing, which has helped them reach a wider audience, increase brand awareness, generate leads, and drive revenue for the company.
The solution
ECD created a comprehensive digital marketing strategy tailored to Power Planter’s business goals and target audience. This strategy outlined which online channels and tactics to use, including content marketing and email and SMS marketing. Year to date, ECD has increased their total revenue by 30% compared to same period last year.
Fresh branding keeps the business growing
The foundation of any successful market strategy is a strong brand. ECD refreshed Power Planter’s existing branding with impactful images and type, grounded in an earthy color palette that speaks to their target audience.
A move to Shopify bears fruit
ECD redesigned and launched an ecommerce site for Power Planter on Shopify, a powerful and popular ecommerce platform that made over $5.6 billion in revenue during 2022 and currently has approximately 2.1 million daily active users. Thanks to this attractive and user-friendly new site, their average order value has increased 17% compared to last year.
Email campaigns and automations pay off
Email allows you to communicate directly with your audience. When people subscribe to your email list, they have already expressed an interest in your business, making them more receptive to your messages. It can drive sales by promoting products, offering discounts, or sharing exclusive deals. Well-crafted email campaigns can entice subscribers to make purchases. With a comprehensive email marketing plan, ECD increased Power Planter’s email revenue by over 150% and 25-30% of their total monthly revenue now comes from email campaigns and flows.
SMS marketing reaches a wider audience
SMS marketing can reach a wider audience as it does not require an internet connection or a smartphone. It’s accessible to anyone with a mobile phone, meaning more than two-thirds of the world’s total population can be reached, with the number of “unique” mobile users approaching 5.60 billion in October 2023. ECD has helped Power Planter grow their SMS list by 140%.
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