Pipeliners Cloud is a fast-growing small business based in Houston, Texas. Their goal is to “Bring Real Value” to all tradesmen and women with premium welding gear. They are proudly 100% welder owned and operated. Their flagship product is their patented “Pipeliner’s Cloud,” a heavy-duty umbrella designed to provide shade and shield craftsmen from the elements while withstanding up to 60 mph winds.
As a relatively young company, their top challenges are to increase brand awareness, build an active customer base, establish a reputation for offering the best quality products for welders, and to grow their sales.
ECD provided a full package of business-building solutions, starting with developing full branding guidelines and an ecommerce site redesign. With this strong foundation in place, we launched email and SMS campaigns and flows.
Hot branding builds a small business
Branding provides a framework for maintaining consistency in how your business presents itself to the world. This consistency helps build a coherent and reliable image, which is essential for building trust.
ECD helped Pipeliners Cloud flesh out their brand with fonts, colors, and a gritty style that resonates with their target audience. When customers have a strong emotional connection to a brand, they are more likely to become loyal customers. In turn, many of their customers have become brand advocates, recommending their products to other tradesmen and women.
Online sales heat up
ECD designed a new Shopify ecommerce site with every feature a growing company could want. A sleek, moody design coupled with improved functionality and organization resulted in a 40% increase in conversion rate on desktop and a 23% increase in overall conversion rate in the first month of working with us.
Email campaigns and automations drive sales
Consistent, informative, and engaging email campaigns have helped reinforce their brand’s value and identity, building trust and loyalty among their target audience. Email is an effective tool for keeping existing customers engaged and informed while also attracting new customers. Regular updates, helpful tips, and special offers encourage repeat business and foster customer loyalty, resulting in a 27% increase in total revenue.
SMS marketing is more accessible
Consistently sending valuable and relevant SMS messages helps build and maintain customer loyalty. Special offers and exclusive discounts make their customers feel appreciated and more loyal to the Pipeliners Cloud brand.
With the increasing use of mobile devices, SMS marketing is well-suited to the mobile-centric habits of consumers. These campaign messages are easily accessible and are part of an effective mobile marketing strategy.