Pipeliners Cloud
Pipeliners Cloud is a fast-growing small business based in Houston, Texas. Their goal is to “Bring Real Value” to all tradesmen and women with premium welding gear. They are proudly 100% welder owned and operated. Their flagship product is their patented “Pipeliner’s Cloud,” a heavy-duty umbrella designed to provide shade and shield craftsmen from the elements while withstanding up to 60 mph winds.
The challenge
As a relatively young company, their top challenges are to increase brand awareness, build an active customer base, establish a reputation for offering the best quality products for welders, and to grow their sales.
The solution
ECD provided a full package of business-building solutions, starting with developing full branding guidelines and an ecommerce site redesign. With this strong foundation in place, we launched email and SMS campaigns and flows.
STRATEGIC BRANDING CREATES THE FOUNDATION FOR SUCCESS
Upscale branding sets a gourmet tone
ECD has worked with Saratoga Olive Oil Co. to keep their branding fresh and appealing to their target audience of discerning foodies. An upscale look and feel, combined with a subtle and delicious color palette, strikes the perfect tone to appeal to consumers.
SHOPIFY SITE DESIGN & DEVELOPMENT
A rich design welcomes customers
A site redesign and optimization created an online shopping experience worthy of an upscale audience. Rich imagery, subtle colors, clear navigation, and ease of use on both desktop and mobile make the site highly shoppable.
EMAIL MARKETING DRIVES CUSTOMERS TO YOUR SITE
Email campaigns and automations keep customers hungry for more
ECD designs and implements very effective email campaigns and automated flows using cutting-edge trends and techniques for excellent return on investment. Email marketing consistently generates 50-70% of online revenue. In 2023, we’ve seen 7% growth compared to the same time last year. Even better, their emails consistently have an astounding 40-50% open rate, putting SOOC in the 80-90th percentile when compared to other food and beverage companies.
SMS MARKETING GIVES YOU THE INDUSTRY’S TOP OPEN RATES
SMS marketing is the perfect appetizer
ECD employs SMS marketing campaigns promoting special offers, discounts, and exclusive deals to drive sales for Saratoga Olive Oil Co. Segmenting their SMS list based on demographics, location, or purchase history, allows us to send highly-targeted messages to specific groups of customers.
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Our top priority is to make our clients more profitable. Period.
Call us at 808.258.1685