The Wholesale Candy Shop
The Wholesale Candy Shop is a leader in the distribution and sales of wholesale candy products. They are proud to provide bulk candy confectionery at the lowest wholesale prices and are known for a wide variety, including hard-to-find retro favorites. They have been a family-owned wholesale company for 47 years, with a warehouse located in the foothills of the Adirondack Mountains in beautiful upstate New York.
The challenge
After decades of serving their local upstate New York area with exceptional customer service and product satisfaction, they were ready to extend their services and expertise to retailers and individuals nationwide.
The solution
The Wholesale Candy Shop turned to ECD to build their online business from the ground up, including a total rebranding, new ecommerce site design, and digital marketing.
Fresh branding creates a sweet impact
A strong brand plays a significant role in your company’s success. It creates a sense of familiarity and trust with customers, making it easier for them to remember and choose your brand when making purchasing decisions and it also helps you stand out in a competitive marketplace.
ECD designed a new logo and created a full rebranding package to give them a fun, colorful, and professional look, in keeping with their industry.
A colorful new site makes shopping fun
What could be more fun than shopping for sweet treats – including some of your childhood favorites? The new branding was applied to a total ecommerce site redesign for an exciting and colorful online shopping experience. But it’s not just about good looks: the redesign included improved navigation and organization of products to make shopping and purchasing easier.
Email campaigns and automations pay off in increased revenue
Email marketing can drive sales by promoting products, offering discounts, or sharing exclusive deals. ECD’s well-crafted email campaigns can entice subscribers to make purchases, boosting your revenue. Our email and SMS campaigns generated over $100k in revenue for The Wholesale Candy Shop, while automated flows added an additional $100k in revenue.
SMS marketing reaches more customers
SMS messages have exceptionally high open rates compared to email. Most recipients open and read SMS messages, which increases the chances of your marketing messages being seen. ECD has tripled the SMS list for The Wholesale Candy Shop.
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