The world-famous Carnegie Deli started as a small Jewish delicatessen, based in New York City. Its first location, opened in 1937 near Carnegie Hall, was located on 7th Avenue in Midtown Manhattan. Original owner, Milton Parker, turned Carnegie Deli into an icon for many of the city’s most famous entertainers from Robin Williams, Mel Brooks, and Stevie Wonder early on to celebrities like Stephen Spielberg, Alec Baldwin, and Conan O’Brien decades later. Carnegie Deli has been featured in every media outlet imaginable over its 80-year history, including TV shows, magazines, newspapers and Adam Sandler’s “Chanukah Song.”
Today, the Carnegie Deli brand is owned by Parker’s daughter, Marian Harper, and Parker’s granddaughter, Sarri Harper, who uphold the same standards that earned Carnegie its iconic name. Their mission is to provide consumers with the ultimate New York deli experience.
Known for their gargantuan sandwiches, smoked and cured meats, potato knishes, and decadent, creamy cheesecake, our challenge was to help them grow their online business, increasing brand awareness, making their food products accessible to people around the globe, and to dramatically increase ecommerce sales.
ECD launched a combination of email and SMS campaigns and automated flows to grow online sales. Email and SMS campaigns highlight new products, sales promotions, and customer rave reviews while automated flows based on customer behavior target the right customer, at the right time, with messages that empower them to buy.
Ecommerce site management keeps the deli line moving
Ecommerce website management requires a diverse skill set, including web development, design, content management, SEO, security, and more. ECD puts our experts in these areas to work for you, ensuring that your website is well-maintained and up to date. We help Carnegie Deli get new products online, create product collections and promotions, and more – leaving them free to do what they do best.
Email campaigns and automations drive increased revenue
We believe email marketing is a powerful tool to help your business grow. When executed effectively, it can build and maintain customer relationships, boost sales, and increase brand awareness. As a result, in the first month of working with us, Carnegie Deli saw a 146.22% increase in total revenue compared to the previous year. Email marketing alone now consistently generates 60-70% of their monthly revenue.
SMS marketing makes it personal
SMS marketing can be a valuable tool for helping your business grow by reaching your target audience in a direct and personal way. SMS messages are typically read within a few minutes of being received, making it a fast and efficient way to reach your audience with time-sensitive offers, promotions, or important information.