Power Planter Boosts Revenue 30% With a Brand Refresh and Lifecycle Marketing Engine
Customer: Power Planter
Industry: Home & Garden
Platform: Shopify, Klaviyo, Meta
Power Planter is a third-generation, family-owned auger manufacturer based on a sixth-generation farm in rural Illinois. Known for inventing the original garden auger, the company now sells multiple models to home gardeners and contractors across the U.S.
Their tools are rooted in heritage, but their digital strategy needed a modern upgrade.
Laying the Groundwork for Scalable, Sustainable Revenue Growth
Power Planter had built a strong reputation through word of mouth and legacy, decades of proven product performance, and a loyal customer base in the gardening world. But their digital presence wasn’t keeping pace. Their website was outdated, marketing channels were underleveraged, and they lacked a clear DTC strategy.
The brand’s leadership saw untapped opportunities in owned marketing, channel diversification, and e-commerce optimization. They weren’t looking for tweaks—they needed a full-funnel partner who could modernize the experience, expand reach, and unlock new revenue across every channel.
Built to Dig Deeper — A Full-Funnel Strategy for Durable Results
To help Power Planter grow beyond its core audience and scale online, ECD implemented a full-funnel strategy built to drive traffic, lift AOV, and convert new customers into repeat buyers:
BRAND REFRESH:
ECD updated Power Planter’s visual identity with bold imagery, earthy tones, and clearer messaging to reflect their roots and reach a modern gardening audience.
SHOPIFY REDESIGN:
A fully rebuilt site on Shopify with improved UX, mobile responsiveness, and reorganized collections. Post-launch, AOV jumped 17%.
EMAIL MARKETING & AUTOMATION
We launched automated flows and high-performing email campaigns that increased email-attributed revenue by 150%. Today, email drives 25–30% of monthly revenue.
SMART SMS GROWTH:
ECD grew their SMS list by 140% with strategic opt-in placements and segmentation by behavior and product interest, turning texts into timely, high-intent conversions.
The Result: A Digital Strategy That Keeps on Growing
ECD’s integrated approach delivered measurable growth across every channel:
30% Revenue Growth YoY:
Total revenue rose sharply with lifecycle marketing as a core growth engine.
150% Increase in Email Revenue:
Klaviyo flows and campaigns became a consistent driver
of performance.
17% Increase in AOV:
Website redesign drove
higher-value purchases through better product organization and UX.
140% SMS List Growth:
Smarter segmentation and
opt-ins fueled retention and
high-ROI outreach.
With a sharpened brand, high-converting website, and a lifecycle marketing system built for scale, Power Planter transformed from a regional legacy brand into a national e-commerce success story, turning one-time buyers into loyal customers and digging deeper into every revenue opportunity.
GET THE AUDIT
This isn’t an AI form-fill or auto-generated checklist. It’s a real audit by a team of strategists who’ve helped scale DTC brands to $500K+ in Year 1, generate 49% of revenue through Klaviyo, and pull 2,000% ROAS from paid media.
We’ll break down what’s holding you back and turn that insight into a clear, actionable plan you can use to grow, whether you work with us or not.
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Why Brands Trust ECD
- 20+ Years of Digital Marketing Experience. You get a team of experts in ecommerce, performance, and retention from all around the globe.
- $3M in Sales Growth. 8.7X ROAS. 64% of Revenue from Email & SMS. These aren’t vanity metrics. They’re the standard for brands we partner with.
- Clear Next Steps. No vague insights. You’ll know what’s working, what’s broken, and where the biggest revenue lifts can be.
- Platform Expertise. Klaviyo Platinum, Meta, Google, PostPilot, Shopify. We know what performs, and we own them.
