Soccer Wearhouse Boosts Online Sales 200% With Site Optimization & Email Strategy
Customer: Soccer Wearhouse
Industry: Sporting Goods
Platform: Shopify, Klaviyo
Soccer Wearhouse is a leading provider of soccer gear, apparel, and accessories, with four retail locations across Southern California and a growing online customer base. Featuring top brands like Nike, Adidas, Puma, and New Balance, they’ve long been a go-to destination for players and fans alike.
But as demand increased, their online experience wasn’t keeping up, and key growth opportunities were going untapped.
Unlocking Untapped Revenue From a Growing Audience
Soccer Wearhouse came to ECD with a clear goal: to take an already successful retail brand and build a digital engine that could scale with demand.
Their product catalog was massive—thousands of SKUs across hundreds of collections—and their on-site experience made it difficult for shoppers to browse, filter, or convert quickly. At the same time, email marketing had taken a back seat, leaving owned channels underleveraged.
The challenge wasn’t starting from zero. It was reorganizing and refocusing the digital strategy around what mattered most: product discovery, buyer experience, and repeat revenue.
Built to Win — A Strategy That Drives Traffic & Conversion
To help Soccer Wearhouse optimize their shopping experience and drive repeatable revenue, ECD implemented a conversion-first strategy focused on simplifying the site, activating lifecycle marketing, and improving product discoverability:
SHOPIFY SITE REORGANIZATION:
We restructured collections, categories, and filtering to simplify navigation and make thousands of SKUs easier to shop through Shopify.
CONVERSION-DRIVEN UX ENHANCEMENTS
Improvements to product discovery, mobile layout, and on-site behavior helped turn more browsers into buyers.
EMAIL & LIFECYCLE MARKETING:
New automated flows and segmented email campaign sends drove immediate increases in customer engagement and revenue.
PROMOTIONAL CAMPAIGN STRATEGY:
Seasonal, product-based, and exclusive offer campaigns turned list growth into compounding profit.
The Result: Revenue Wins Across Every Channel
ECD’s strategy helped Soccer Wearhouse move from a single-product niche to a scalable digital brand with performance to match:
200% Increase in Online Sales:
Sales doubled in the first month following site and email strategy implementation.
157% Growth in Email Revenue (30 Days):
Flows and targeted campaigns drove significant lift in email-attributed sales.
282% YoY Email Revenue Growth:
Lifecycle marketing became a core profit driver with a sustainable long-term ROI.
With a streamlined storefront and a retention engine built for scale, Soccer Wearhouse didn’t just improve metrics—they created a digital experience that matches the strength of their brand.
GET THE AUDIT
This isn’t an AI form-fill or auto-generated checklist. It’s a real audit by a team of strategists who’ve helped scale DTC brands to $500K+ in Year 1, generate 49% of revenue through Klaviyo, and pull 2,000% ROAS from paid media.
We’ll break down what’s holding you back and turn that insight into a clear, actionable plan you can use to grow, whether you work with us or not.
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Why Brands Trust ECD
- 20+ Years of Digital Marketing Experience. You get a team of experts in ecommerce, performance, and retention from all around the globe.
- $3M in Sales Growth. 8.7X ROAS. 64% of Revenue from Email & SMS. These aren’t vanity metrics. They’re the standard for brands we partner with.
- Clear Next Steps. No vague insights. You’ll know what’s working, what’s broken, and where the biggest revenue lifts can be.
- Platform Expertise. Klaviyo Platinum, Meta, Google, PostPilot, Shopify. We know what performs, and we own them.
