Best E-Commerce Email Marketing Software: Features, Pros & Cons
When you run an e-commerce brand, your email platform can be the difference between generating hundreds of thousands in repeat revenue or never seeing that money at all.
We’ve seen brands hit seven figures through smart automation, segmentation, and the right tools. We’ve also seen brands miss the mark because their platform couldn’t scale, sync, or support what they needed.
This guide breaks down the platforms that work, what they’re built for, where they fall short, and how to choose one that’ll help you do the same.
Best Email Marketing Software for E-Commerce
These are the platforms we see most often in successful email systems. They’re strong on automation, offer solid support for e-commerce workflows, and give you the flexibility to grow.
Klaviyo
PRICE:
Free for up to 250 contacts and 500 monthly sends. Paid plans start at $20/month and scale based on total profiles, not just email volume.
BEST FOR:
E-commerce brands using Shopify or WooCommerce who want advanced automation, real-time data, and SMS built-in.
WHY IT WORKS:
Klaviyo integrates tightly with e-commerce platforms and pulls in real-time customer and purchase data. It’s ideal for brands ready to build smart automations that actually convert, like abandoned cart flows, winbacks, and post-purchase journeys.
PROS:
- Advanced segmentation + automation
- Built-in SMS + email in one place
- Real-time reporting
- Best-in-class Shopify integration
CONS:
- Costs scale fast as your list grows
- You’re billed by active profiles, not just emails sent
- SMS usage can bump you into a higher tier, and you’ll stay there unless you manually downgrade
- Steeper learning curve for first-timers
HubSpot
PRICE:
Starts at $20/month for 1,000 contacts. Professional plan starts at $890/month, with onboarding fees and annual commitments.
BEST FOR:
Brands looking for email, CRM, and automation in one place, especially if you’re managing B2B or high-consideration sales funnels.
WHY IT WORKS:
HubSpot helps teams manage contacts, marketing automation, and sales workflows under one roof. It’s great if you’re juggling lead capture, segmentation, and long buying cycles—but you’ll pay for the flexibility.
PROS:
- Email + CRM + automation in one
- Robust personalization and lead tracking
- Enterprise-level scalability
CONS:
- Expensive at higher tiers
- Core features locked behind Pro/Enterprise plans
- Longer ramp-up time
Omnisend
PRICE:
Free plan available. Paid plans start affordably and scale based on list size.
BEST FOR:
E-commerce brands who want email + SMS + push in a clean dashboard—without overpaying for features they won’t use.
WHY IT WORKS:
Omnisend was built for e-commerce. You get ready-to-go workflows, strong Shopify integrations, and multi-channel campaigns without a steep learning curve.
PROS:
- Email, SMS, and push all-in-one
- Prebuilt e-commerce workflows
- Great value at lower tiers
CONS:
- Advanced reporting gated behind higher plans
- Template flexibility is limited
Mailchimp
PRICE:
Free for up to 500 contacts. Paid plans start at $13/month.
BEST FOR:
Small brands or new marketers who want to get started quickly with basic campaigns and simple automations
WHY IT WORKS:
Mailchimp is easy to use and integrates with most platforms. It’s good for newsletters and small-scale flows, but less powerful for serious e-commerce segmentation.
PROS:
- Beginner-friendly UX
- Popular integrations
- Quick to launch
CONS:
- Limited automation features
- Not e-commerce specific
- Basic reporting unless upgraded
MailerLite
PRICE:
Free up to 1,000 subscribers and 12,000 monthly emails. Paid plans start at $9/month.
BEST FOR:
Budget-conscious brands that still want basic automations, good deliverability, and clean templates.
WHY IT WORKS:
MailerLite has the right balance of ease and capability for early-stage teams. Its drag-and-drop builder, automation tools, and no-fuss interface make it easy to use, until you outgrow it.
PROS:
- Low cost + solid feature set
- Simple automation and segmentation
- Modern, clean interface
CONS:
- No SMS
- Lacks deep e-commerce integrations
- Limited scalability
Brevo (formerly Sendinblue)
PRICE
Free for up to 300 emails/day. Paid plans start at $25/month.
BEST FOR:
Brands that need to send both marketing and transactional emails (like shipping confirmations, receipts, etc.) from the same platform.
WHY IT WORKS:
Brevo includes email, SMS, and transactional sends with light CRM and chat tools—ideal for lean teams managing multiple touchpoints in one place.
PROS:
- Transactional + promotional email together
- Includes SMS + live chat
- Cost-effective entry plan
CONS:
- Dated UI
- Inconsistent deliverability
- Less intuitive UX
EmailOctopus
PRICE:
Free for up to 2,500 subscribers and 10,000 emails/month. Paid plans start at $8/month.
BEST FOR:
New or super lean brands who need a simple email tool at the lowest cost possible.
WHY IT WORKS:
EmailOctopus offers basic campaign and list tools without distractions. If you’re not ready for complex automations, it’s an affordable way to stay in touch with customers.
PROS:
- Lowest-cost platform on this list
- Clean and straightforward UI
CONS:
- Minimal automatio
- Few e-commerce-specific features
- Limited scalability
How to Choose the Right Email Platform
Choosing email software can feel overwhelming, but the smartest move is to start from what you actually need:
- Running on Shopify or WooCommerce? → Start with Klaviyo or Omnisend
- Need full CRM functionality? → Go with HubSpot
- Tight budget, starter flows? → Try MailerLite or EmailOctopus
- Want email + SMS + push in one place? → Check out Klaviyo, Omnisend, or BrevoThe best platform is the one that fits your tech stack, team capacity, and growth goals, not the one with
the flashiest feature list.
What Makes the Right Platform Work
Most brands don’t just need email software. They need a system that’s built to scale. At ECD, we help brands clean up list infrastructure, rebuild flows that perform, and choose platforms that match their strategy, not just their contact size.
Whether you’re switching platforms or getting serious for the first time, we’ve helped brands at every stage find where their email is falling short and what to do instead.
Want to see what this looks like in practice?
Browse our Email Library to explore flows, automations, and campaigns designed around performance, not volume.
Before you send your next campaign, make sure your strategy is built to perform.
Written by: Emily Pinto
Conversion-obsessed Email Marketing Manager. Passionate foodie. Self-proclaimed shopaholic. Emily knows what turns curious browsers into happy customers—because she is one. Whether she’s dissecting campaign performance or chasing the next great meal, her hunger stays the same: find what satisfies, deliver it well, and keep them coming back for more.