Yotpo Email & SMS Shutdown 2026: How to Migrate to Klaviyo Without Losing Customers
The clock is ticking. Yotpo has announced that its Email & SMS marketing services will shut down by December 31, 2025. Starting January 1, 2026, brands still relying on Yotpo for retention marketing will lose the ability to email and text their customers.
If you’re a brand using Yotpo for Email and SMS, this isn’t just an inconvenience; it’s a marketing emergency.
Customer retention is the backbone of revenue growth, and without a reliable messaging platform, you risk losing direct access to your audience.
The good news? There’s still time to migrate, and Klaviyo is the strongest alternative to ensure your campaigns, flows, and segments remain intact.
Need Help Migrating? Talk to Us!Why Is Yotpo Dropping Email & SMS?
Yotpo has decided to focus exclusively on its core offerings: Reviews and Loyalty programs. While that’s great for strengthening product credibility and customer loyalty, it leaves a massive gap for merchants who relied on Yotpo for email and SMS marketing.
Instead of splitting its resources, Yotpo is partnering with best-in-class platforms like Klaviyo to handle messaging. For brands, that means you need to move fast to avoid disruption.
Why Migrate to Klaviyo?
Klaviyo is the market leader in ecommerce retention marketing, powering brands from small startups to household names. Here’s why Klaviyo is the clear choice:
Seamless Data Migration
Klaviyo’s Yotpo integration allows you to migrate subscribers, lists, flows, segments, and campaigns with minimal manual work and no data loss.
Superior Automation & Targeting
With advanced segmentation, robust flows, and deep Shopify integration, Klaviyo empowers you to deliver highly personalized messages across email and SMS.
Long-Term Reliability
Unlike Yotpo, Klaviyo is 100% focused on email and SMS marketing. This means ongoing product innovation, reliability, and scalability, perfect for brands serious about retention.
Expert Support & Ecosystem
From Klaviyo’s support team to agency partners, brands have access to free migration tools, best practices, and even white-glove onboarding.
How to Switch from Yotpo to Klaviyo in 5 Steps
You don’t want to wait and just need help making the switch? Book a Call with Us
Making the move is straightforward. Here’s your step-by-step migration roadmap:
Obtain Yotpo Credentials
Log in to your Yotpo account → Account Settings → API Credentials → copy your App Key.
Get Your Secret Key
Still under API Credentials, copy your Secret Key.
Set Up the Klaviyo Integration
In Klaviyo, go to Integrations > Explore Apps → search for Yotpo → follow the installation wizard.
Sync Subscribers
Ensure you check the option to import all email and SMS subscribers into Klaviyo.
Audit & Rebuild Flows
After syncing, review your Yotpo flows and rebuild them inside Klaviyo. Test and QA thoroughly before going live.
Here’s Klaviyo’s official migration guide to walk you through the process.
Don’t Wait Until 2026, Act Now
The worst mistake brands can make is waiting until the last minute. By acting early, you’ll have time to:
- Test new automations
- Warm up sending domains
- Ensure compliance with SMS opt-in and consent laws
- Train your team on Klaviyo’s platform
Those who wait risk being left with no way to market to their customers at the start of 2026, a costly error in peak competition.
Yotpo’s exit from Email & SMS is a shake-up, but it’s also a golden opportunity.
Migrating to Klaviyo doesn’t just preserve your retention marketing; it supercharges it with better tools, automations, and insights.
Not sure where to start? Let us handle your migration while you stay focused on growing your business.
Bottom line: If you’re using Yotpo Email & SMS, you must migrate before December 2025. Klaviyo is the best alternative to ensure your brand continues to thrive in 2026 and beyond.
Pro Tip: Start your migration now, while support is plentiful and before the rush of last-minute switches.
Need Help Migrating? Talk to Us!
Written by: Isa
Storyteller. Brander. Coffee-fueled Account Strategist. In a sea of spreadsheets and surface-level decks, Isa Ureña is the compass every team needs—not only guiding clients to meet their goals, but taking them far beyond with sharp insights and even sharper storytelling. E-commerce. Content strategy. Lifecycle marketing. She connects every channel, project, and move with one purpose: building brands that feel real—and deliver lasting results.